Yes that’s not a misprint. 4,214% APR is the loan rate from Wonga, one of the best known of the new breed of payday loan companies. This compares with bank loans at around 15% APR. Sure, those needing the short term Wonga loan would not likely get a loan from a bank. But there’s a reason for that- they can’t afford the loan. Rather than holding on until payday, many are getting into serious debt with this new, largely unregulated payday loan industry ( The Week, 22 September ). It preys on the weak. It cries out for serious regulation before the poor become poorer still. There is an alternative- the credit unions. Financial co-operatives basically. Why don’t more people use them? They simply don’t have the advertising budgets of companies like Wonga (even the Wonga advert is an insult, portraying older people in a stereotyped manner). Government policy can sometimes become too intrusive. Here’s an area in need of some serious legislation.